The Duality of Fashion
My thesis explored the impact of fashion’s relaxed IP norms on returns in the stock market.
Frankie Shop: Video Campaign & Capsule Collection
Task: curate a sustainable capsule collection and create a launch video.
Case Study: Stella McCartney
Task: analyze the visuals and script of a sustainable luxury communications video.
Fashion and Sustainability: Social Listening Project
A social listening Python Program that analyses consumer interest in sustainable fashion. Implications for Brand SEO discussed.
A Consumer’s Role in Maintaining the Integrity of the Fashion Industry
An exploration of consumers’ role in trendsetting and copycatting.